Circular Economy - Businesses Collaboration

Estimates suggest that the global population will reach close to 9 billion by 2030. This places unprecedented pressure on natural resources to meet future consumer demand. The circular economy is a redesign of this future, where industrial systems are restorative and regenerative by intention. Nothing that is made in a circular economy becomes waste, moving away from our current linear ‘take-make-dispose’ economy. The circular economy’s potential for innovation, job creation and economic development is huge: estimates indicate a trillion-dollar opportunity.


Local business KMK Metals Recycling are at the forefront of the Circular Economy and todays creative parade entry simply highlights the key principles of the Circular Economy by showing the proposed life cycle of Electrical & Electronic Goods, which are collected by KMK Metals and recycled at their plant in Cappincur, Tullamore extracting the valuable materials which are then processed to make the components and brand new products to complete the full circle. The 'Circular Economy' float has been constructed using used washing machines, iPads, light fittings, internet cabling and other end of life electronic and electrical waste. The Circular economy process is being highlighted through the life cycle of the humble washing machine which is being eaten by 'Smasher Monster' and broken into reusable materials to make brand new washing machines for sale and so the cycle of the 'Circular Economy' continues.


The Parade's entry has been a collaboration from local business, community groups and Green Schools including KMK Metals Recycling, Dotser Web & Marketing, Little Big Town Kilbeggan, Long Haul Commercials, Tullamore Tidy Towns & school children from the Green Schools initiative in Scoil Mhuire.


Coordinator: Loughnan Hooper (DOTSER) – 087 8241782 –